«SCHEFFLER: What has been a career highlight for you?
MULIARCHYK: That would be my latest project, «Escapes From Paradise.» The world around fashion is so delicious, intriguing, and multi-sensory. It expands beyond a photograph, which I always felt as the 2D prison for my ideas and passion. I love sharing stories, and I also love music and books. «Escapes…» encapsulates all the things I love. Thanks to this project and the journey I finally found my language and direction; though it’s only my first draft. I hope people will find it magical and inspiring.
SCHEFFLER: How did you conceptualize the project?
MULIARCHYK: I had visited Chadwick Bell’s studio while he was working on his Spring ’13 collection, and the woman he had envisioned inspired me. I saw her as a 2013 Georgia O’Keeffe: a modern girl and an artist who escapes the crazy New York City to find clarity in the desert and in nature. I decided to literally become the woman Bell had dreamed up. I wanted to test the «Dream Machine of Fashion» on my own skin.
SCHEFFLER: Tell me more about the process and how you have achieved the desired results.
MULIARCHYK: I traveled across Utah, Arizona, and the East and West coasts taking self portraits wearing Bell’s collection. I would shoot mostly at night in the middle of nowhere—with not a soul in sight for miles. My images were simultaneously inspired by my collaboration with Anne B. Kelly, a writer who turned the entries from my road trip diary into a fiction story, which you see alongside the photos. I worked with a composer to create an original soundscape evocative of my journey. Finally, art director Jacob Wildschioedtz helped me put the photos, story and music into a multimedia online gallery. And so it feels like a road unfolding in front of you, or you can curl up with it in bed as with a book.»
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